Week 4


Today's lecture was about the Digital Business and its Environments.
I learned about the three different types of strategy of Ecommerce which are :
the Brick and Mortar (Bizzie Bodies)
the Click and Mortar (Tesco)
the Click Only(Google even though they have warehouses).
I learned about the impact of Digital Communication such as the disruptive technologies(smart phones, new technology ,social media etc..) that change the businesses behaviour.
I also learned how electronic businesses need to position themselves in the  market just like the physical business do. They have to choose their channel of communication and identify the channel structure.


In the Seminar,I learned about the Look up and Vlookup in excel and we done exercises about that.